Aimee Howard

Colour Forecasting true By:Tracy Diane,Tom Cassidy Published on 2009-02-12 by John Wiley & Sons The colour forecasting process is a major driving force in the fashion and textile industries but is complex, highly intuitive and little understood. This textbook for students of fashion and design discusses the development of the various driving forces of fashion, when colour forecasting began and how it has developed to its present day state. Colour terminology and some of the more subjective tools used by colour forecasters are explained, and their strengths and weaknesses are compared. Also, a model is given of the colour forecasting process and this is discussed in detail. Finally, readers are shown how forecasting methodologies are used to develop ‘colour stories’. This Book was ranked at 14 by Google Books for keyword Forecasting. Book ID of Colour Forecasting's Books is gfna2zNkUGYC, Book which was written byTracy Diane,Tom Cassidyhave ETAG "Gd3xm5KnH9o" Book wh...

The Fashion Forecasters true By:Regina Lee Blaszczyk,Ben Wubs Published on 2018-03-08 by Bloomsbury Publishing The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture. Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will re...

Color Forecasting for Fashion false By:Kate Scully,Debra Johnston Cobb Published on 2012-01-25 by Laurence King Publishing Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar colors each season? The answer lies in work of the huge color forecasting industry. In this book, Kate Scully and Debra Johnston Cobb look at how the industry has developed and how it works before moving on to look at the skills a colour forecaster employs to draw a color palette together, often 18 to 24 months in advance of the selling season. With case studies that show the industry at work, this book breaks down the forecasting process from how to put together a color palette to color theory, and the way that colors behave and helps you to build the combination of research...

Fashion Trend Forecasting false By:Gwyneth Holland,Rae Jones Published on 2017-08-08 by Laurence King Publishing An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike. This Book was ranked at 16 by Google Books for keyword Forecasting. Book ID of Fashion Trend Forecasting's Books is wtE7MQAACAAJ, Book which was written byGwyneth Holland,Rae Joneshave ETAG "HeovLk1yhA8" Book which was published by Laurence King Publishing since 2017-08-08 have ISBNs, ISBN 13 Code is 9781786270580 and ISBN 10 Code is 1786270587 Reading Mode in Text Status is false and Reading Mode in Image Status is false Book which have ...

Fashion Trends true By:Eundeok Kim,Ann Marie Fiore,Hyejeong Kim Published on 2013-05-09 by Berg This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development.Fashion Trends: Analysis and Forecasting covers a wide range of key topics such as the impact of fashion consumption on the environment, economic development, and socio-cultural change as well as the impact of social responsibility and the digital consumer on current fashion trends.Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods and influence o...